If you're not familiar with it, the show you just watched is called Hot Ones.

As of October 2023, the show has produced over 300 episodes in twenty-two seasons.

How did they do it?

One episode at a time and they just kept at it...which is the same thing that's required for your cooking show to succeed.

Make sure you check out their library of 300+ shows and I promise you'll see celebrities you know and love getting the hot wing treatment.

And while you're going through the Hot Ones library, just know that we live in a time when you can turn whatever creative idea you have into a cooking show and take it straight to YouTube without having to apply for anything or get anyone's permission or approval.

You make money from creating videos on YouTube, not from watching them.

The Golden Era of Food TV

In the interview, Bobby Flay gives you a history of the modern era of food TV that he helped pioneer.

If anyone is qualified to say we're in the golden age of food TV, it's Bobby Flay.

If you're not going to listen to Bobby Flay and get your act together to get your cooking show started, I don't know what it will take.

How To Be Bobby Flay

Bobby Flay is where he is because he has consistently shown up for the food TV audience for 30 years.

When it comes to being successful with a cooking show, the kind of consistency that Bobby Flay has demonstrated is the secret sauce that so many chefs are missing.

Showing Up Every Week

I talk to so many people who somehow think they're somehow going to magically have a cooking show without getting started and that's just not how it works.

Until you start showing up every week, your cooking show will never exist anywhere other than in your mind.

This is what it's going to take for your cooking show to be successful.

The question is not how long will it take your show to be successful?

The question is are you willing to commit to the process and keep showing up week after week until you ultimately find the success you're looking for?

100% of the chefs you see who have their own cooking show are in the position that they're in because they had the discipline and focus to keep showing up.

5-Year Plan

If you're not going to commit to delivering a new episode of your cooking show every week for at least 5 years, you might as well not even start one.

It's likely not going to take you 5 years to be successful, but you need to embrace the 5-year mindset so you can incorporate your cooking show into your life the way you need to in order to deliver a new episode every week.

It has to become part of what you do.

If you're truly committed to educating people about food, this shouldn't be a problem.

By the way, my Celebrity Chef Masterclass teaches you how to incorporate a cooking show into your life in a way that doesn't interfere with your life so you can deliver a new episode every week for as long as it takes.

Click here to learn more about it.